Context

Bandcamp is built to support independent musicians. But visually, it didn’t feel distinct. Often mistaken for just another streaming platform, it lacked the clarity and presence to communicate what made it different: a deeper sense of connection, community, and care.

Logo Design: A Mark That Gathers

The new all-caps logo gives the brand a clearer, more grounded voice. The overlapping “A”s create a quiet symbol of collaboration and shared space. They also nod to the “camp” in Bandcamp. Not just as a name, but as a place where people come together to make things. The mark isn’t flashy. It’s there to hold space for the artists who use it.