Brand Identity
Where Music Feels Personal Again
Problem
Context
Bandcamp is built to support independent musicians. But visually, it didn’t feel distinct. Often mistaken for just another streaming platform, it lacked the clarity and presence to communicate what made it different: a deeper sense of connection, community, and care.
Solution
Logo Design: A Mark That Gathers
The new all-caps logo gives the brand a clearer, more grounded voice. The overlapping “A”s create a quiet symbol of collaboration and shared space. They also nod to the “camp” in Bandcamp. Not just as a name, but as a place where people come together to make things. The mark isn’t flashy. It’s there to hold space for the artists who use it. Design
Color & Voice: Less Platform, More People
I looked to old music posters and DIY flyers—designs that were rough around the edges but full of life. The new palette brings in warmth and texture, using colors that feel slightly off but intentional. It’s a visual language that’s messy in the right ways.
Instead of trying to look like a polished platform, the rebrand leans into what makes Bandcamp special: people, not product
Series II.
Bandcamp Campaign
The second series of posters are designed for artists and albulms featured on Bandcamp’s website. The typography used in these posters is more vibrant and expressive, aiming to create a festive atmosphere. ↓
Design