💽 L.L.







AAMC
Asian American Media Center


2024

Founded in 1980, the Asian American Media Center is a non-profit organization committed to sharing the richness and diversity of Asian American experiences with the widest audience possible. Through funding, production, distribution, and exhibition, it brings these stories to life across film, television, and digital media.


Recognition:
Lithographix Gallery (Poster)



Main Identity  ↑


Surrounding the new messaging “Amplifying Asian American Voices,” the updated identity places greater emphasis on the organization's mission and ambitions, rather than relying on Asian visual cultural symbols.




Secondary Identity ↓
AAARCHIVE


The Asian American Media Archive (AAARCHIVE) is dedicated to showcasing AAMC's extensive historical film collection to the public. To enhance the visual appeal of low-resolution images, a custom screen texture was created to improve their presentation.



Spacial Design ↓ 

AAMC's environmental signage design draws from key brand visuals, incorporating spotlight/projector shapes and the TV screen scan effect in imagery and portraits. Additionally, the system utilizes modular negative-space panels, allowing for easy assembly while optimizing cost efficiency—an essential consideration for AAMC as a non-profit organization.















Reception/Lobby












Exhibition/Screening Event





Archive/Library Entrance






Digital Applications:
YouTube channel branding, mobile website ↓


Previous: Bandcamp







Lingouvisuals@gmail.com