Asian American Media Center
Founded in 1980, the Asian American Media Center is a non-profit organization committed to sharing the richness and diversity of Asian American experiences with the widest audience possible. Through funding, production, distribution, and exhibition, it brings these stories to life across film, television, and digital media.
Recognition:
Lithographix Gallery (Poster)
Surrounding the new messaging “Amplifying Asian American Voices,” the updated identity places greater emphasis on the organization's mission and ambitions, rather than relying on Asian visual cultural symbols.
As part of the Asian American Media Center’s program, the Asian American Media Archive (AAARCHIVE) is dedicated to showcasing AAMC’s extensive historical film collection to the public. To enhance the visual appeal of low-resolution images, a custom screen texture was developed to improve their presentation.
As part of the Asian American Media Center’s program, the Asian American Media Archive (AAARCHIVE) is dedicated to showcasing AAMC’s extensive historical film collection to the public. To enhance the visual appeal of low-resolution images, a custom screen texture was developed to improve their presentation.
Spacial Design
AAMC's environmental signage design draws from key brand visuals, incorporating spotlight/projector shapes and the TV screen scan effect in imagery and portraits. Additionally, the system utilizes modular negative-space panels, allowing for easy assembly while optimizing cost efficiency—an essential consideration for AAMC as a non-profit organization.
Digital Applications:
YouTube channel branding, mobile website