Bandcamp Rebrand:
Celebrating Community and Cohesion
Bandcamp is an artist-centered music community and online record store. They are dedicated to supporting indie music and young artists’ career. Often misunderstood as an alternative streaming platform, Bandcamp needs to separate itself from its competitors, communicate its mission better, and attract more listeners and artists to join its community.
Recognition:
Graphis, Gold;
ArtCenter Student Gallery SP23;
Keywords
Community, Cohesion, Individuality, Creativity
The new identity for Bandcamp is anchored in the values of Community and Cohesion, reflecting the platform’s role in connecting independent artists with their audiences.
The redesigned logo features all-uppercase typography, strengthening the brand’s presence. The overlapping of the two capital “A” serves as a visual metaphor for unity and collaboration, while also addressing the elongated form of the original logo for a more balanced look.
Vintage-inspired
Inspired by vintage poster aesthetics, the refreshed color palette brings out the individuality of Bandcamp’s diverse artist community. The nostalgic tone highlights the intimitate connection between artists and their audience. This approach also sets Bandcamp apart from competitors, moving away from the clean, vector-based styles common in the industry.
Next: Main-identity Posters ↓