L.L.








Birdhouse is a hypothetical company dedicated to building a healthy, safe, and eco-friendly brand for beloved pet birds.

Selected Recognition:
Pentawards
Paris DNA
Young Ones ADC (2)
Graphis New Talent
ArtCenter Gallery SU22


2022
Scope:

Brand Concept; Product Strategy;
Packaging Design; Custom Wordmark; Illustration;
3D Rendering; Web Design.


About Birdhouse

Many pet birds are neglected by their owners, while some of the existing manufacturers continue to produce harmful and unhealthy products that could result in fatal diseases. Enter Birdhouse, a hypothetical company dedicated to solving these problems and building a healthy, safe, and eco-friendly brand for beloved pet birds. 
Custom Wordmark



A Holistic Approach to
Avian Nutrition
 Birdhouse promotes avian longevity through human-grade recipes and smart packaging design. Clear infographics and precise instructions help consumers avoid overfeeding, while the packaging sizes are intentionally proportioned to mirror a bird’s ideal diet—offering seeds in small packages and foundational pellets and veggies in larger sizes. This cohesive system ensures proper nutrition is both accessible and effortless for bird owners.

Veggie bites, a replacement for fresh chopped veggies, 
should be supplied in large portions.
Pellets, the staple of a balanced diet.
Seeds, the smallest portion of a bird’s diet.


Toy Product line ↓

Birdhouse produces all-natural toy sets that are easily shreddable 
and recyclable, with interactive toy skeletons that help preserve 
natural resources. 


Website, E-CommerceExtending the Birdhouse packaging system into a digital storefront. After exploring various narrative and e-commerce strategies, I designed a hybrid homepage that balances brand storytelling with a clear purchase flow.

Previous: AAMC



Lingouvisuals@gmail.com