Birdhouse
Recognition:
Paris DNA; Pentawards Silver; GDUSA
C2A, Student Winner, Best of Best;
Young Ones ADC, Merit (category: packaging and illustration);
Graphis New Talent, Silver;
ArtCenter Student Gallery SU22
Project Brief
Many pet birds are neglected by their owners, while some of the existing manufacturers continue to produce harmful and unhealthy products that could result in fatal diseases. Enter Birdhouse, a hypothetical company dedicated to solving these problems and building a healthy, safe, and eco-friendly brand for beloved pet birds.
*All images are 3D renderings
Food product line: ︎︎︎
Birdhouse offers human-grade, nutrition-balanced food recipes that promote longevity for birds. I included clear infographics and instructions on the packaging, ensuring that consumers have the basic knowledge necessary to care for their pet birds properly, while also preventing overfeeding and fatal food choices.
Sell In Proportion ︎︎︎
I've designed different package sizes based on the proportion of each food in a pet bird's diet. Seeds come in small packages, while pellets and veggies are available in medium and large sizes to accommodate birds of different sizes.
Toy Product line ︎︎︎
In addition, Birdhouse produces all-natural toy sets that are easily shreddable and recyclable, with interactive toy skeletons that help preserve natural resources.
